True professional SUCCESS today is no longer about doing more, being more, having more, just for the sake of more, more, more. It is about finding what makes your heart sing, and doing it in a way that makes your bank account happy as well.”
―

Welcome!
Welcome to Bella St John International — a sanctuary for those redefining what it means to live, create, and succeed with elegance, passion, and purpose.
You’re not here by accident. This is where timeless inspiration meets future-focused mastery — and you’re invited to be part of a movement celebrating creativity, wisdom, and authentic success.
Explore a world of luxury ‘digital nomad’ lifestyle, personal/professional development, and transformative experiences with Ms Bella St John. With decades of expertise, Bella has empowered top entrepreneurs; developed world-class leadership programs; and become a thought leader in AI’s impact on society.
“I can teach anybody how to get what they want out of life. The problem is that I can’t find anybody who can tell me what they want.”
―
What You Will Find Here
Here, you’ll discover pathways to living and succeeding beyond the ordinary:
-
Elegant Living Mastery
Practical insights and timeless principles for living with grace, authenticity, and refined style. -
Creative Empowerment
Tools and inspiration to unlock deeper creativity, passion, and self-expression. -
Future-Ready Learning
Actionable education in AI innovation, adaptive skills, and success strategies designed for the evolving world. -
Personal Mastery
Focused resources to strengthen resilience, mindset, and empowered personal leadership. -
Legacy Creation
Original artwork and inspired creations that connect soul to soul and leave a lasting imprint across generations.
What do we do?
In short, address the quote attributed to Mark Twain’s. Bella works with a range of individuals and organizations to help them first determine what they really want – which is often very different from what they currently think they want ~ and then guide them along the path to achieving what they want.
About Ms Bella St John
Bella is a leading expert in branding, business development, and elite coaching, renowned for her transformative impact on businesses and personal brands worldwide. With over two decades of experience, Bella has built an unparalleled reputation by helping entrepreneurs, executives, and aspiring authors achieve extraordinary success. Bella has crafted and refined the brand identities of numerous high-profile clients, ensuring they stand out in competitive markets. As an executive coach, she has mentored top leaders and entrepreneurs, guiding them to achieve remarkable growth and achievement in their ventures.
Bella’s accomplishments are extensive, including her work as a best-selling author of both fiction and non-fiction, and sought-after product developer. In particular, Bella is a published author on the subject of AI/AGI, and remains a go-to resource at the forefront of AI and digital technology, helping entrepreneurs and organizations leverage these tools for success. Her innovative educational background includes teaching at prestigious institutions like the Mt Eliza Centre for Executive Education, studying Artificial Intelligence for a semester at Stanford ‘for fun’, and pursuing additional open studies at the likes of Harvard, MIT, and UNESCO. Through her elite coaching programs, she continues to empower individuals and organizations to achieve their highest potential – completely redefining the old and outdated notion of success.
Our Services
- Individual Coaching: Tailored monthly coaching to unlock your potential and achieve sustainable growth.
- Online Courses and Development Programs: Including the world’s largest knowledge bank of AI questions, answers, and action items
- Leadership Development: Cutting-edge think tanks and programs designed to inspire and innovate.
- Author Coaching: Comprehensive support for writing and self-publishing.
- Bespoke Artwork: Custom art commissions and unique collectible works.
Live Elegantly
Bella St John embodies a life of elegance and adventure, traveling the world as a Luxurious Nomad while managing successful ventures.
Despite having health and mobility challenges, often needing a wheelchair to navigate long ‘walks’ and meandering through galleries etc, Bella’s story is a testament to resilience, lifelong learning, and finding joy in every moment.
Join The Journey
Discover the magic of Ms Bella St John’s expertise and outlook on life and business ~ and embrace a life of ‘true’ success. Connect with us today and start your transformation.