Mindset & Achievement
Rewrite Your Money Story
An eight-week course for coaches, consultants, and entrepreneurs who are ready to stop letting an inherited money story run their pricing, their charging, and their relationship with financial success.
You already know your relationship with money is complicated. You soften the number when you name your price. You delay sending the invoice. You overdeliver without compensation, discount before the client has even objected, or find yourself tense and avoidant every time something financial needs a decision.
None of that is random. It is the money story you have been living — a set of beliefs about worth, safety, deserving, and self-protection that was written long before you were running a business. Most people try to force new behavior onto that unexamined foundation. The old reactions return. The plan collapses. Nothing changes.
This course reads the story first — and then, week by week, rewrites it.
The truth
The story you inherited was written for someone else’s circumstances. You get to choose the one you live from now.
A money story rarely announces itself dramatically. It shows up in the number you name when you are nervous, the invoice you delay, the boundary you soften, the fee you reduce before anyone has pushed back. These are not character flaws. They are the visible edge of beliefs absorbed from family, culture, early experience, and a particular context that no longer exists.
Once you can name the story, you are no longer fully inside it. Once you understand where it came from, it stops feeling like truth. Once you can see what it has cost — financially, emotionally, professionally — you have a genuine reason to choose differently. That is the work this course does.
Who this is for
This course is for you if —
You know your pricing and financial behavior are being shaped by something deeper than strategy — and want to understand what that is
You undercharge, overdeliver, discount before anyone objects, or feel a familiar tightening the moment money becomes part of a conversation
You have tried to change your pricing or financial habits before and found that old patterns simply return under pressure
You want to understand what you truly believe you deserve — and whether those beliefs are actually yours, or simply inherited ones you have never examined
You want money conversations — invoices, pricing, scope, follow-up — to feel cleaner, clearer, and less emotionally heavy
You are ready to stop living from an inherited financial script and start choosing the story deliberately
What is included
Eight weeks. One clear transformation.
Each week, a focused lesson arrives in your inbox — designed to be read, reflected on, and applied without overwhelm. No platform to log into. No schedule to keep.
Week 1 — Reading the Story You Are Already Living
Most money patterns stay in place because they feel normal — never questioned, simply repeated. This week brings them into the light: how you price, how you invoice, how you react when money arrives or leaves, and what those reactions actually reveal about the story running beneath the surface.
Week 2 — Where the Story Came From
Money beliefs do not appear from nowhere. They were shaped by what you saw, what was modeled, what was rewarded, and what your environment taught you money meant. Tracing the origin is not about blame — it is about accuracy. When you can see that a belief was learned in a particular context, it becomes easier to question whether it still deserves authority now.
Week 3 — The Beliefs That Are Costing You Most
Not every limiting belief has equal impact. Some are mildly inconvenient. Others reliably shape your pricing, visibility, and income again and again. This week identifies the two or three beliefs doing the most damage — and begins dismantling them with a grounded replacement you can actually practice.
Week 4 — What You Actually Believe You Deserve
Many people can articulate what they want. The harder question is whether they truly believe they are allowed to have it without guilt, apology, or excessive strain. This week uncovers the hidden conditions attached to deserving — and begins separating worth from performance, so financial decisions can become more honest.
Week 5 — Writing a New Relationship with Charging
Pricing is where money stories stop being abstract. This week builds a healthier, more deliberate relationship with charging — moving from nervous system management to honest reflection of value, outcome, and sustainability — and asks whether the number you name is actually based on reality or on fear of what the real number might cost you emotionally.
Week 6 — Money Conversations Without the Weight
Invoices, pricing conversations, scope discussions, payment follow-up — these become heavier than necessary when old money stories are active. This week brings clarity, directness, and less emotional weight into one avoided money conversation, and examines how much of the difficulty lives in anticipation rather than reality.
Week 7 — When the Old Story Returns
Old money stories rarely disappear in a neat line. They return under pressure — after a quiet sales week, after a no, after an unexpected expense. This week builds a written reset plan so that the return of the old pattern is recognized rather than surrendered to, and recovery becomes faster and less dramatic each time.
Week 8 — The Story You Choose to Live From Now
The final week consolidates everything into a chosen money story — specific beliefs, behaviors, and standards that replace the inherited script. Not fantasy and not performance, but a grounded way of thinking, pricing, communicating, and receiving that you can return to whenever the old story gets loud again.
How it works
Delivered to your inbox. On your schedule.
There are no live calls to schedule around, no platforms to log into, no cohorts to wait for. You subscribe, and your course begins. Each week’s lesson arrives by email — designed to be read and acted on rather than archived.
Questions are submitted weekly via a dedicated form and answered in full — in writing, with real depth. A summary of the week’s Q&A is also published to Bella’s YouTube channel, so the insight reaches further. No question is ever attributed — your anonymity is always protected.
The subscription is $97 per month. It continues after the course ends, giving you ongoing weekly Q&A access for as long as you need it. Cancel any time — no lock-in, no penalty.
Your guide
Ms Bella St John
Bella St John has spent over two decades working with coaches, consultants, and business professionals on the mindset work that underpins lasting success. She is a published author, a leading voice in the coaching space, and someone who has done her own deep work on what it means to fully own your expertise.
She knows what it costs to hold back — and what becomes possible when you stop.