AI Coaching Business
How to Launch Your AI Coaching Offer in 30 Days
An eight-week program for coaches and consultants who are ready to add AI to their practice — and launch a real offer, fast.
AI is not coming for coaching. It is already here — and the coaches who understand how to position themselves within it are quietly building a second income stream that runs alongside everything they already do.
This program was built for coaches and consultants who know their field, are ready to add something genuinely valuable, and want a clear path from idea to launched offer — without the overwhelm.
Who this is for
You do not need to be technical. You need to be ready.
This program is for you if you are already coaching or consulting and want to add an AI offer to what you do — whether that means creating your own AI coaching content, repositioning your existing expertise through an AI lens, or simply understanding how to talk about AI with confidence to your clients.
It is also for those starting fresh — coaches who have been watching the AI space and know it is time to stop watching and start moving.
What you do not need is a technical background. What you do need is a willingness to think clearly, move decisively, and do the work.
What is included
Eight weeks. One clear outcome.
Each week you receive a personal email from Bella — one core concept, delivered in her own voice, with a single concrete action to take before the following week. No overwhelm, no fluff, no modules gathering dust. Just clear thinking and a path forward.
Weeks 1–4: Foundation to Launch
Positioning yourself in the AI space, identifying your unique angle, packaging your offer, pricing with confidence, and taking it to market. By the end of week four — your 30 days — your AI coaching offer is live. Not in a draft folder. Live.
Weeks 5–8: Build on Your Launch
With your offer live, the next four weeks focus on what comes after — attracting clients, refining your message, building momentum, and laying the foundations for something that grows. This is where a launch becomes a business.
Weekly Q&A — Included Throughout, and Beyond
Every week, your questions are answered directly — in full, by Bella, in writing, with the context and action steps that actually move things forward. Your subscription continues after the eight weeks, so the Q&A access does not stop when the course does. Cancel any time.
How it works
Delivered to your inbox. On your schedule.
There are no live calls to schedule around, no platforms to log into, no cohorts to wait for. You subscribe, and your course begins. Each week’s lesson arrives by email and is designed to be read and acted on rather than archived.
If you have any questions, they are submitted weekly via a dedicated form and answered weekly in full — in writing, with real depth. A brief summary of the week’s Q&A is often also published to Bella’s YouTube channel, so the insight reaches further. No question is ever attributed — your anonymity is always protected.
The subscription is $97 per month. It continues after the course ends, giving you ongoing weekly Q&A access for as long as you need it. Cancel any time — no lock-in, no penalty.
Your guide
Ms Bella St John
Bella St John has been working with coaches, consultants, and business professionals for over two decades. She is a published author on AI and its impact on business and society, a leading voice on what the AI shift means for the coaching profession, and the creator of the AI Vault — a suite of 75 professional AI courses used by coaches around the world.
She even studied AI at Stanford University for a semester — for fun. She brings that same genuine curiosity, combined with decades of real-world coaching and business experience, to everything she teaches.
Investment
$97 per month
Eight-week program plus ongoing weekly Q&A
Cancel any time. No lock-in.
Questions
A few things worth knowing.
Do I need a technical background?
No. This program is built for coaches and consultants, not developers. The focus is on positioning, packaging, and launching — not on building AI tools.
When does it start?
The moment you subscribe. There are no cohort start dates — your course begins when you do, and your first lesson arrives within the week.
What happens after the eight weeks?
Your subscription continues at $97/month, giving you ongoing access to the weekly Q&A. You can cancel at any time — there is no minimum term and no penalty for leaving.
Can I ask any type of question in the Q&A?
Questions should relate to AI coaching business — positioning, offers, clients, content, and strategy. Technical questions fall outside the scope of this Q&A. If you are unsure whether your question qualifies, submit it — Bella will let you know.
The AI coaching space is moving fast. The best time to position yourself in it was six months ago. The second best time is now.
Questions? Email Bella@BellaStJohn.com