Testimonials
In their own words.
I am honoured and feel so very blessed to continue to work with such amazing people. Here is just a small sample of what they have to say about the experience.
I have had the privilege of working with Bella St John for more than fifteen years across a range of contexts, including business coaching, executive consulting, peer mentoring, and AI training. Bella is one of the most brilliant, positive, and insightful professionals I have ever encountered. Her thinking is revolutionary, and her ability to anticipate where business and technology are heading consistently sets her apart.
Bella has exceptional talent in marketing, branding, and sales. She has a rare ability to understand the true value of a product, person, or company and express it in a way that is clear, memorable, and persuasive. Whether she is shaping a brand identity, refining a message, or developing a sales approach that actually works in the real world, Bella brings a combination of insight, creativity, and practical skill that consistently produces strong results.
Bella has profoundly influenced how I teach, present, and relate to technology — and AI in particular — guiding me to see possibilities far beyond conventional approaches. Quite simply, Bella can take anyone to the next level.
Tom Meloche — President, A2Agile Inc.
I have had the privilege of working with Ms Bella St John for more than a decade in a variety of professional contexts, including business coaching, executive consulting, and delivering the world-class peer mentoring program she developed — a program so innovative that my company subsequently licensed the platform from her.
Bella has a rare ability to connect strategic insight with technological innovation — particularly in how artificial intelligence can be leveraged to enhance decision-making, leadership, and organisational growth. Long before AI became part of the mainstream conversation, Bella was already exploring its implications for human potential and business transformation. Her thinking has continually challenged and expanded my own perspectives. She doesn’t just stay ahead of the curve — she helps others rise to meet it. She is, without question, one of the most insightful and visionary professionals I have encountered.
Mike Russell — CEO, Novus Leadership Institute
Bella is SO MUCH MORE than a business coach. She’s a personal development master that’s teaching me things I thought I had a decent handle on, only to realise how much further I could go with her guidance. The skills I’m learning from Bella are nothing short of life changing — the value that brings to my family and our business is indescribable.
She has the most amazing skillset — the ability to pick up on whatever simple, no-nonsense question needs to be asked. I have yet to find any mentor that can teach me as deeply and as encouragingly as Bella does. Bella is a human that the world needs MANY more of.
Brandon Davis — CEO, Peak Property Ventures
Bella has domain expertise in an exceptionally wide variety of areas including AI, business consulting, marketing, publishing, personal development, art, and history — to name just a few. Bella predicted the widespread impact AI would have on society in her book The AI Revolution long before ChatGPT became a household name. Her character, patience, generosity, business acumen, and ability to see more in others than they can see in themselves are remarkable. I highly recommend her without reservation as a coach, consultant, and product developer.
Stan Robinson Jr. — Founder, SHR Marketing
The Lampe Company is in the business of financial services — an industry going through massive change thanks to AI. We have been working with Bella St John for a couple of years now, ever since I saw her presenting a workshop on business leadership and AI and knew we needed that level of support. In addition to AI, she has assisted us with rebranding, systematising, and streamlining processes, as well as recruiting and training staff. Presently she is helping us navigate building AI apps — both internally and client-facing as part of our sales funnels.
I thoroughly recommend Bella St John International to any company seeking coaching on all aspects of AI and marketing. Bella’s knowledge and experience is beyond anything we could have asked for.
Diane Lampe — President & CEO, The Lampe Company
Bella, you haven’t just provided business strategy — you’ve given me the architectural clarity to align my multiple ventures. From high-level AI consulting and future-proofing our strategy, to the tactical execution of marketing and publishing, every service you provide is essential, and frankly, pure excellence. But on top of all that, I am truly obsessed with the original artwork and illustrations you’ve created for my first book, Open for Business. The energy and depth your artwork brings to the pages are nothing short of stunning. It is an honour to have your strategic and creative genius backing the entire Ravella Coaching Group.
Roberta Ravella — Founder, The Joy Experiment
Bella St John is an extraordinary executive coach — wise, creative, and deeply attuned to her clients. Over the years, she has helped me navigate tough leadership dilemmas, contract negotiations, AI strategy, major deliverables, and even the biggest questions of mission and vision. When I reflect on how far I’ve come with her guidance, I feel both proud and humbled to be one of her clients. Bella is also a remarkable artist — with both sensitivity and skill, she brings to life scenes both real and imagined, creating custom works that are richly evocative and emotionally resonant.
Dunrie Greiling PhD — President, ScientificInk
Working with Bella St John as my professional coach has been eye-opening. I spent years grinding, following old inherited blueprints. Bella helped me connect my deeply personal mission to a sharp, profitable business strategy that finally aligned with who I am — as a person and as a business owner. She didn’t just give me tools; she gave me the clarity to stop reverting to old habits, embrace my unique voice, and build a thriving business that truly reflects my soul’s work.
Ryan Gillen MBA — Live Life Uncensored
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What our AI Vault clients say.
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Client Testimonial — Tom Mitchell

Client Testimonial — Roberta Ravella
