Have you ever spent hours creating a course, only to feel like it barely reaches anyone? Most coaches know this struggle. You want to help clients, grow your business, and put your expertise out there—but the hours in a day never seem enough.
White label courses can solve that problem. These are pre-made programs you can rebrand as your own. The best part is that you can use them in multiple ways to serve clients and expand your business without starting from scratch.
Selling Courses as Standalone Products
One of the easiest ways to use white label courses is to sell them as standalone products. Think about what your clients ask for most. Maybe it’s help with time management, mindset, or learning a new skill.
You can take a ready-made course, add your branding, and offer it directly to your audience. You don’t need to change much—just make it feel like your style.
Breaking larger courses into smaller sections can make them feel more approachable. For example, instead of a 10-module program, consider a 3-part mini-course. Clients often prefer shorter courses they can complete without feeling overwhelmed.
Even small adjustments, like adding your own examples, exercises, or worksheets, make a big difference. It adds your personality while still using pre-made content.
Adding Courses to a Membership
If you already run a membership or community, white label courses can be a huge time-saver. They give your members fresh content without extra work from you.
You can drip the course over several weeks to keep members engaged. Rotate different courses every few months so your community always has something new to explore.
Members like variety. If you keep giving them useful content, they’ll stick around longer and feel more supported. Meanwhile, you get to focus on coaching or other priorities instead of constantly creating new material.
Using Courses as Lead Magnets
White label courses aren’t just for paying clients—they’re great for attracting new people too. Offering a free or low-cost mini-course is an easy way to grow your audience.
Short, focused courses work best. A three-part video series or email course can introduce people to your style. Once someone completes it, they already know your approach and are more likely to explore your other services.
Think of it as giving a sample. They get a taste of your teaching, you build trust, and they’re more likely to come back for guidance later.
Repurposing Courses as Upsells
Do you have a main coaching program? White label courses can serve as upsells. For example, a client in your core program might benefit from an extra mini-course that complements what they’re learning.
Upsells don’t have to feel pushy. Present them as helpful extras that support the client’s progress. This could be bonus exercises, extra modules, or a mini-course that dives deeper into a topic your main program covers.
Clients are usually open to upsells because they already trust you. It feels like a natural next step instead of a sales pitch.
Offering Courses as Client Bonuses
White label courses also work well as client bonuses. Instead of generic freebies, give content that genuinely helps your clients.
For example, if your main program is about business coaching, you could include a mini-course on productivity or social media strategy as a bonus. It doesn’t take extra time, but it adds real value.
Bonuses make your program more attractive and show clients you’re giving them more than expected. You can even combine this with other strategies, like using the bonus as a lead magnet for future programs.
Your Action Plan
- Identify your audience’s main challenges and match them to relevant white label courses.
- Decide whether to sell courses as standalone products, include them in memberships, or use them as lead magnets.
- Rebrand each course with your logo, colors, and personal touch.
- Break down longer courses into smaller, digestible modules if needed.
- Look for opportunities to use courses as upsells or client bonuses.
- Plan a schedule for releasing courses in memberships, emails, or your platform.
- Track engagement and feedback, then adjust which courses you repurpose and promote.
~~~~~
✨ If you would like information on white label courses for your coaching or consulting business, or you would like guidance on adding ‘AI-Expertise’ to your offerings, please feel free to reach out. You can find contact information here: https://bellastjohninternational.com/contact-us/
✨ If you would like to Launch Your Own AI Training Suite Without Writing a Single Word, you can find contact information here: https://bellastjohninternational.com/ai-courses-resell/